Firestone Tire And Rubber Company Purchases Rubber Plantations In Africa

Firestone tire and rubber company is an american tire company founded by harvey firestone in 1900 initially to supply solid rubber side wire tires for fire apparatus and later pneumatic tires for wagons buggies and other forms of wheeled transportation common in the era firestone soon saw the huge potential for marketing tires for automobiles and the company was a pioneer in the mass.

Firestone tire and rubber company purchases rubber plantations in africa. Firestone tire and rubber company purchases rubber plantations in africa so that it will have a source of supply for its tire manufacturing plants in akron ohio. A new documentary firestone and the warlord a joint investigation by frontline and propublica tells the story of firestone s liberia rubber plantation especially during liberia s civil war. Backward vertical integration e. Woven industrial fabrics from polyester and polyamide.

Part of the bridgestone corp. Focused differentiation purchasing firms that produces inputs for the company s products is. This is an example of a strategy. Forward vertical integration b.

In 1926 the liberian government granted firestone a 99 year lease for a million acres to be chosen by the company wherever in liberia at a price of 6 cents per acre firestone then set about establishing rubber tree plantations of the non native south american rubber tree hevea brasiliensis in the country eventually creating the world s. About firestone natural rubber company. Milky white latex from rows of hevea brasiliensis trees drips into red buckets. Firestone tire and rubber company purchases rubber plantations in africa so that it will have a source of supply for its tire manufacturing plants in akron ohio.

Water based adhesives for polyester fabrics treatment. Firestone s farm sprawls across 119 000 acres and is billed as the largest contiguous rubber plantation on earth.